{"id":2187,"date":"2024-08-15T15:22:47","date_gmt":"2024-08-15T19:22:47","guid":{"rendered":"https:\/\/cassiopea.ca\/services\/email-marketing\/optimizing-email-deliverability-score\/"},"modified":"2024-08-15T15:27:23","modified_gmt":"2024-08-15T19:27:23","slug":"optimizing-email-deliverability-score","status":"publish","type":"page","link":"https:\/\/cassiopea.ca\/en\/services\/email-marketing\/optimizing-email-deliverability-score\/","title":{"rendered":"Optimizing email deliverability score"},"content":{"rendered":"\n
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Optimizing email deliverability <\/strong><\/h1>\n<\/div><\/div>\n\n
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Email deliverability plays a crucial role in the success of your marketing campaigns. According to EmailToolTester<\/a>, in 2023 the average email deliverability rate was around 85.7%.\nThis means that 14.3% of e-mails never reach the inbox of the intended recipient. <\/p>\n\n\n\n

At Cassiopea, we understand the importance of reaching your recipients’ inboxes. That’s why we offer expert solutions to optimize your deliverability<\/strong> and ensure your messages reach their target.<\/p>\n\n\n\n

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Understanding email deliverability<\/strong><\/h2>\n\n\n\n

Email deliverability determines whether your messages reach the inbox or get lost in the spam\/junk folders.\nA good deliverability score means greater visibility and better engagement.\nWithout it, even the best-designed campaigns can fail. <\/p>\n<\/div>\n\n\n\n

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Email deliverability audit<\/strong><\/h2>\n\n\n\n

Our audit process begins with a complete analysis of your current e-mails.\nWe examine bounce rates, check whether your domain is blacklisted, and assess the quality of your mailing lists.\nThis enables us to detect problems and develop targeted strategies. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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Key factors influencing deliverability<\/strong><\/h3>\n\n\n\n

Several factors affect your deliverability score:<\/p>\n\n\n\n