What is Local SEO? Definition and Challenges Local SEO refers to the set of techniques aimed at positioning a website or business among the top search results for precise geographical queries. These queries often include a city name (“restaurant in Montreal”), a neighborhood (“hairdresser Old Quebec”), or an implicit proximity intent (“plumber open now”). This […]

With 93% of online experiences beginning with a search engine(Source: Search Engine Journal), SEO is an essential lever for SMEs wishing to increase their visibility and attract more customers. A well-optimized site not only improves Google’s ranking but also attracts qualified, sustainable traffic without relying solely on paid advertising. The aim of this checklist is

SEO (Search Engine Optimization) is a constantly evolving discipline. Every year brings its share of changes, influenced by new technologies, user expectations and updates to search engine algorithms. In 2025, SEO trends are moving towards greater personalization, improved user experience, and the integration of artificial intelligence into SEO strategies. Whether you’re a business owner, marketer