Why choosing and mastering your CMS is crucial? Having a website is great. But knowing how to manage it is even better. Many entrepreneurs and SMEs invest in the creation of a website without really understanding how to use it. As a result, they become dependent on a service provider for the slightest modification, which […]
Choosing and mastering your CMS: The complete guide for entrepreneurs and SMEs Read more »
With 93% of online experiences beginning with a search engine(Source: Search Engine Journal), SEO is an essential lever for SMEs wishing to increase their visibility and attract more customers. A well-optimized site not only improves Google’s ranking but also attracts qualified, sustainable traffic without relying solely on paid advertising. The aim of this checklist is
SEO checklist for SMEs: 10 essential steps to boost your visibility Read more »
SEO (Search Engine Optimization) is a constantly evolving discipline. Every year brings its share of changes, influenced by new technologies, user expectations and updates to search engine algorithms. In 2025, SEO trends are moving towards greater personalization, improved user experience, and the integration of artificial intelligence into SEO strategies. Whether you’re a business owner, marketer
SEO trends not to be missed in 2025 Read more »
In 2025, WordPress continues to dominate the website market thanks to its flexibility and vast ecosystem of plugins. Whether you own an online store, a blog or a showcase site, plugins play a crucial role in improving your site’s performance, security and user experience. But with over 60,000 extensions available in the official directory, how
The best WordPress plugins in 2025: our must-have selection! Read more »
Migrating one or more e-mail addresses may seem like a simple task, but in reality, it’s a complex process that requires careful preparation. Whether you’re changing providers, consolidating multiple addresses under a single domain, or strengthening the security of your communications, a poorly planned migration can result in data loss, service interruptions, or even compatibility
Successfully migrate your e-mail addresses without loss Read more »
The world of digital marketing is evolving at breakneck speed, and 2025 will be no exception. As technologies such as artificial intelligence and augmented reality become increasingly integrated into our lives, consumer expectations continue to transform. For companies, anticipating these evolutions is no longer an option, but a necessity. In this article, we explore the
12 essential web marketing trends for 2025 Read more »
When a website is designed, many people think that the costs stop once it’s online. However, the reality is different: a website is a long-term investment, and many additional costs must be considered to ensure its smooth operation and performance. Costs such as web hosting SSL certificates, technical maintenance and ongoing SEO optimization are all
Additional costs after creating a website Read more »
At Cassiopea, innovation is at the heart of our approach. We were honored to be mentioned in the article “The Future of SEO in an AI Era” published by Holicky Corporation. This article offers an in-depth analysis of the transformations of SEO in the age of artificial intelligence, a theme closely linked to our values
The future of SEO in the age of AI: Cassiopea quoted in expert analysis Read more »
A landing page is much more than just a web page: it’s a strategic tool that can transform qualified traffic into concrete conversions. But how can a landing page achieve this? It’s not enough to add a Call-to-Action (CTA ) or to take care of the design, you also need to understand and apply the
The keys to a successful landing page that converts: A complete guide and best practices Read more »
Create a website for your SME in Quebec is essential today for any company wishing to strengthen its online presence and attract new customers. A well-designed website serves as a true online showcase, offering a quality user experience and intuitive navigation for visitors. Whether you’re a small business or an established SME, having an accessible,
Why and how to create a website for your SME in Quebec? Read more »
