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The future of SEO in the age of AI: Cassiopea quoted in expert analysis

At Cassiopea, innovation is at the heart of our approach. We were honored to be mentioned in the article “The Future of SEO in an AI Era” published by Holicky Corporation. This article offers an in-depth analysis of the transformations of SEO in the age of artificial intelligence, a theme closely linked to our values […]

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Un designer travaillant sur la maquette d'une landing page sur un ordinateur, représentant la création d'un site web professionnel dans une agence à Québec."

The keys to a successful landing page that converts: A complete guide and best practices

A landing page is much more than just a web page: it’s a strategic tool that can transform qualified traffic into concrete conversions. But how can a landing page achieve this? It’s not enough to add a Call-to-Action (CTA ) or to take care of the design, you also need to understand and apply the

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Why and how to create a website for your SME in Quebec?

Create a website for your SME in Quebec is essential today for any company wishing to strengthen its online presence and attract new customers. A well-designed website serves as a true online showcase, offering a quality user experience and intuitive navigation for visitors. Whether you’re a small business or an established SME, having an accessible,

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The importance of staging environments for Web deployments

In web development, every update, modification or addition of functionality carries a risk. A bug, error or incompatibility can compromise a site’s user experience and performance. That’s why the use of a staging environment is crucial. A staging environment allows you to safely test changes before applying them to your production site. This simulation space

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How much does it cost to design a website in Quebec?

The price of creating a website in Quebec varies according to several factors, such as the type of site, the functionalities required, and the service provider chosen (freelance, small agency or large specialized agency). Here’s an overview of prices for 2024: These estimates can vary depending on the service provider, with freelancers charging between $50

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Designing Websites for Mobile-First Indexing: What You Need to Know

In this mobile-centric world, when smartphones have become an integral part of our lives, it is not at all surprising that focusing on the mobile-first indexing approach is pivotal for digital marketing companies these days. Mobile-first indexing was first introduced by Google in 2016. Thereafter, businesses started ensuring that their websites are mobile-friendly, so that

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4 essential steps to optimize your images before putting them online

Image optimization is a crucial step in the process of creating content for a website. An unoptimized image can slow down your site’s speed, negatively affect the user experience and, consequently, harm your SEO. To ensure that your images contribute to the overall performance of your website, here are four essential steps to follow before

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Tips for using Google search results to optimize your website’s SEO

Updated August 14, 2024 Use Google search results effectively to optimize your website’s SEO. By exploiting simple commands, gain valuable information and identify opportunities for improvement. Understanding how to use Google search results can significantly improve your website’s SEO optimization. By using simple commands and search operators, you can gain valuable information about your site

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