SEO trends not to be missed in 2025

SEO (Search Engine Optimization) is a constantly evolving discipline. Every year brings its share of changes, influenced by new technologies, user expectations and updates to search engine algorithms. In 2025, SEO trends are moving towards greater personalization, improved user experience, and the integration of artificial intelligence into SEO strategies. Whether you’re a business owner, marketer […]

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The best WordPress plugins in 2025: our must-have selection!

In 2025, WordPress continues to dominate the website market thanks to its flexibility and vast ecosystem of plugins. Whether you own an online store, a blog or a showcase site, plugins play a crucial role in improving your site’s performance, security and user experience. But with over 60,000 extensions available in the official directory, how

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Successfully migrate your e-mail addresses without loss

Migrating one or more e-mail addresses may seem like a simple task, but in reality, it’s a complex process that requires careful preparation. Whether you’re changing providers, consolidating multiple addresses under a single domain, or strengthening the security of your communications, a poorly planned migration can result in data loss, service interruptions, or even compatibility

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12 essential web marketing trends for 2025

The world of digital marketing is evolving at breakneck speed, and 2025 will be no exception. As technologies such as artificial intelligence and augmented reality become increasingly integrated into our lives, consumer expectations continue to transform. For companies, anticipating these evolutions is no longer an option, but a necessity. In this article, we explore the

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The future of SEO in the age of AI: Cassiopea quoted in expert analysis

At Cassiopea, innovation is at the heart of our approach. We were honored to be mentioned in the article “The Future of SEO in an AI Era” published by Holicky Corporation. This article offers an in-depth analysis of the transformations of SEO in the age of artificial intelligence, a theme closely linked to our values

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Un designer travaillant sur la maquette d'une landing page sur un ordinateur, représentant la création d'un site web professionnel dans une agence à Québec."

The keys to a successful landing page that converts: A complete guide and best practices

A landing page is much more than just a web page: it’s a strategic tool that can transform qualified traffic into concrete conversions. But how can a landing page achieve this? It’s not enough to add a Call-to-Action (CTA ) or to take care of the design, you also need to understand and apply the

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Why and how to create a website for your SME in Quebec?

Create a website for your SME in Quebec is essential today for any company wishing to strengthen its online presence and attract new customers. A well-designed website serves as a true online showcase, offering a quality user experience and intuitive navigation for visitors. Whether you’re a small business or an established SME, having an accessible,

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The importance of staging environments for Web deployments

In web development, every update, modification or addition of functionality carries a risk. A bug, error or incompatibility can compromise a site’s user experience and performance. That’s why the use of a staging environment is crucial. A staging environment allows you to safely test changes before applying them to your production site. This simulation space

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How much does it cost to design a website in Quebec?

The price of creating a website in Quebec varies according to several factors, such as the type of site, the functionalities required, and the service provider chosen (freelance, small agency or large specialized agency). Here’s an overview of prices for 2024: These estimates can vary depending on the service provider, with freelancers charging between $50

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