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The secrets of a successful corporate website for your company

Web Design /

Your website is often the first impression your potential customers will have of your company. For it to perform well, it must include an attractive design, intuitive navigation, quality content, mobile compatibility and SEO optimization. These elements are essential to reflect your brand and engage your visitors effectively. With nearly 100,000 businesses created in Canada […]

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💡How to make a success of your company’s digital transformation?Complete guide

Web Marketing /

Digital transformation is a real career path in the modern business world. It’s no longer a simple option, but a genuine necessity for companies aspiring to stay in the race for visibility and competitiveness. But what exactly does it mean? And above all, how can you successfully evolve in the face of all these technological

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🚫 Why my emails get spammed: A complete guide to avoiding unwanted emails

Email Marketing /

E-mail is an essential communication tool for individuals and businesses alike. However, many are faced with the frustrating problem that their legitimate e-mails end up in the recipient’s spam folder. This not only reduces the effectiveness of communication, but can also damage a sender’s reputation. Spam costs businesses an estimated $20.5 billion every year, reflecting

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📈 7 Essential strategies to boost your website’s domain authority

SEO /

In 2024, establishing a robust online presence is paramount for businesses and content creators alike. A crucial factor in achieving this goal is improving your site’s Domain Authority (DA), a predictive metric developed by Moz. Domain Authority (DA) ranges from 1 to 100, with higher scores corresponding to greater ability to rank. An interesting statistic

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Update 2024: New email policies from Gmail and Yahoo – Ensuring compliance

Email Marketing /

From February 1, 2024, Gmail and Yahoo’s e-mail policies will undergo significant changes. What was once a general recommendation will now become a requirement. The new policy requires that all e-mails sent come from a verified domain, be signed with DKIM, SPF and DMARC (mainly for mass senders sending over 5,000 e-mails per day), maintain

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Innovative collaboration between Cassiopea and Futurist: A bridge between Web Marketing and Virtual Reality

SEO /

In a world where technology and digital marketing are evolving at breakneck speed, the collaboration between Cassiopea, a leader in SEO, CRM management and Web Marketing, and Futurist, a pioneer in virtual reality gaming, marks a revolutionary step forward. The global virtual reality market is estimated to be worth around $34 billion by 2023, underlining

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Master local SEO in Quebec and Canada: Essential strategies for businesses

SEO /

In an ever-changing digital world, local SEO has become a crucial element for companies seeking to stand out in Quebec and Canada. In 2022, 98% of consumers used the internet to find information about local businesses. This article aims to provide key strategies for optimizing your online presence and improving your visibility with a local

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AI in the Web Agency World: Transforming the Digital Marketing Landscape

IA /

The world of digital marketing is constantly evolving, and web agencies are always looking for new ways to drive customer growth, optimize campaigns and improve user experience. One of the most striking technological advances of 2023 is the integration of artificial intelligence (AI) into the marketing mix. At Cassiopea, we believe that AI can revolutionize

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