Email Marketing

E-mail is an essential communication tool for individuals and businesses alike. However, many are faced with the frustrating problem that their legitimate e-mails end up in the recipient’s spam folder. This not only reduces the effectiveness of communication, but can also damage a sender’s reputation. Spam costs businesses an estimated $20.5 billion every year, reflecting […]

From February 1, 2024, Gmail and Yahoo’s e-mail policies will undergo significant changes. What was once a general recommendation will now become a requirement. The new policy requires that all e-mails sent come from a verified domain, be signed with DKIM, SPF and DMARC (mainly for mass senders sending over 5,000 e-mails per day), maintain