Optimizing email deliverability

Email deliverability plays a crucial role in the success of your marketing campaigns.
According to EmailToolTester, in 2023 the average email deliverability rate was around 85.7%. This means that 14.3% of e-mails never reach the inbox of the intended recipient.

At Cassiopea, we understand the importance of reaching your recipients’ inboxes.
That’s why we offer expert solutions to optimize your deliverability and ensure your messages reach their target.

Understanding email deliverability

Email deliverability determines whether your messages reach the inbox or get lost in the spam/junk folders. A good deliverability score means greater visibility and better engagement. Without it, even the best-designed campaigns can fail.

Email deliverability audit

Our audit process begins with a complete analysis of your current e-mails. We examine bounce rates, check whether your domain is blacklisted, and assess the quality of your mailing lists. This enables us to detect problems and develop targeted strategies.

Key factors influencing deliverability

Several factors affect your deliverability score:

Sender reputation: The reliability of your domain and IP address.
Content quality: The importance of creating engaging content free of spam triggers.
Mailing list management: The importance of maintaining clean, segmented mailing lists.

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Technical checklist for a good Deliverability score

To guarantee an optimal deliverability score, follow this technical checklist:

SPF (Sender Policy Framework) configuration: Make sure your SPF is correctly configured to authorize your sending servers.
DKIM (DomainKeys Identified Mail) installation: Set up DKIM to add a digital signature to your e-mails, verifying that the e-mail content is authentic and has not been altered.
Implement DMARC (Domain-based Message Authentication, Reporting, and Conformance): Use DMARC to specify how to handle e-mails that don’t pass SPF and DKIM checks, and to receive reports on the performance of these e-mails.
Mailing list management: Clean up your mailing lists regularly to remove inactive or uncommitted addresses.
IP reputation monitoring: Monitor the reputation of your IP address to make sure it isn’t blacklisted.
Check links and content: Make sure your e-mails contain no broken links, and avoid keywords that are often associated with spam.
A/B testing: Perform A/B tests on different elements of your e-mails (e.g. subject line, content, send time) to optimize engagement and deliverability.
Engagement rates: Monitor open and click-through rates to identify and improve underperforming aspects of your campaigns.
Responsive Design: Make sure your e-mails are optimized for all devices, especially mobile ones.
Use email verification services: Use tools to check the validity of email addresses before adding them to your mailing list.

Improve your deliverability score

To improve your score, we implement strategies such as :

Set up authentication (SPF, DKIM, DMARC).
Techniques for bypassing spam filters.
Tips for better emailing practice.

Best practices in email management

We’ll guide you in writing attractive e-mails, segmenting your lists for precise targeting, and maintaining your own database, thus increasing the effectiveness of your campaigns.

At cassiopea.ca, we’re dedicated to optimizing your email deliverability. Contact us to transform your e-mail campaigns and ensure your messages reach their intended recipients.

Ready to improve your email deliverability? Contact us today for a personalized audit and find out how we can help improve the performance of your email marketing campaigns.

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F.A.Q

What is email deliverability and why is it important?

Email deliverability refers to the ability to ensure that your emails reach your recipients’ inboxes, rather than being marked as spam or blocked. This is crucial because good deliverability ensures that your messages are seen by your target audience, increasing the effectiveness of your email marketing campaigns.

How can I check the deliverability of my e-mails?

You can check the deliverability of your e-mails using analysis and tracking tools that measure key indicators such as open, click and bounce rates. A professional deliverability audit can also provide detailed insights.

What are the main reasons why e-mails are marked as spam?

Emails are often marked as spam due to irrelevant or misleading content, excessive use of spam-related keywords, poor mailing list management, and technical problems such as incorrect SPF, DKIM or DMARC configurations.

How can I improve the reputation of my IP address?

Improve the reputation of your IP address by sending quality e-mails regularly, maintaining high engagement rates, avoiding spam, and ensuring that your IP is not blacklisted.

Is it important to segment my mailing list?

Yes, mailing list segmentation is crucial. It enables you to target your messages more precisely according to the interests and behaviors of your recipients, which improves engagement and reduces the risk of being marked as spam.

What are SPF, DKIM and DMARC and why are they important?

SPF, DKIM and DMARC are email authentication protocols that help verify the identity of the sender and protect against email forgery. They are essential for building trust with mail servers and improving e-mail deliverability.

Do you need to improve the deliverability of your e-mails?

Our professionals are here to answer all your questions.