Advertising Campaign Management Services

Our web marketing agency helps you improve paid search

Boost your online visibility with Google Ads

At Cassiopea, we understand the importance of optimal online visibility.
Our team of digital marketing experts is committed to creating Google Ads campaigns specifically tailored to your needs. We leave nothing to chance, starting with careful research of relevant keywords. Campaigns are expertly structured to ensure maximum relevance to your target audience.

At the same time, we configure conversions so that you can accurately measure and track results.

Prioritized campaign tracking

Putting campaigns online is just the beginning of our commitment. For the first 15 days, our team closely monitors performance and adjusts parameters as needed. We understand that every business is unique, which is why we customize our campaigns to maximize your ROI.

Configuration with Google Analytics 4 (GA4) and Google Tag Manager

Let the data do the talking for informed decisions

Data analysis is at the heart of any successful advertising strategy. Our team sets up your GA4 accounts and configures Google Tag Manager to ensure foolproof data collection. We leave no stone unturned, enabling you to track key conversions such as form submissions, email link clicks and inbound phone calls. This data helps you make informed decisions for theongoing optimization of your campaigns.

Web strategy for success

Your landing pages and website are your company’s online showcases. Cassiopea goes one step further, providing you with recommendations focused onuser experience (UX). We identify areas for improvement to ensure your visitors have the best possible experience. This approach improves not only conversion, but also customer satisfaction.

Strategic collaboration

Our team doesn’t just manage your advertising campaigns, we constantly seek to understand your needs in depth. Regular strategy meetings enable us to align our strategies with your objectives. This is the key to a successful collaboration and results that live up to your expectations.

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Why Choose Cassiopea?

Regular monitoring of advertising campaigns

Maximize your ROI

We manage your campaigns with meticulous attention to detail. This includes bid adjustments to maximize your ROI. We use advanced techniques such as Remarketing Lists for Search Ads(RLSA) and Dynamic Search Ads(DSA) to effectively target your audience. Budgets are adapted according to performance, ensuring that every dollar spent is optimized.

Constant Evolution Performance

Maximize your ROI

Campaign management never stops. We continue to fine-tune and improve your campaigns, adding or removing campaigns, ad groups and keywords based on performance. Negative keywords are carefully managed to ensure the relevance of your ads. You receive detailed monthly reports to keep you informed of progress. What’s more, our advertising creatives are constantly evolving to deliver ever more effective ads.

Constantly evolving performance

At Cassiopea, we’re committed to optimizing your Google Ads campaigns for optimal online visibility. Contact us today to discuss how we can take your online presence to new heights.