Ekinox Courtage & Finances
Ekinox Courtage & Finances
Creation of a strategic website for a training and coaching center for future financial security advisors in Quebec.
Context
Ekinox Brokerage & Finance supports people who want to become financial security advisors in Quebec, notably through training, mentoring, the probationary period, and client development. The company serves both candidates who want to obtain their licence from the AMF and already licensed advisors who want to grow in a more autonomous and structured environment.
The project required a clear, reassuring, conversion-focused website, able to explain a complex career path while showcasing the support offered by Ekinox.
Objectives
Clarify Ekinox’s offering, structure the different user journeys, and make it easier for candidates interested in a career in financial security to get in touch.
The site also needed to better position the company for searches related to financial advisor training, the AMF licence, mentoring, and developing an independent practice in Quebec.
Our Approach
Cassiopea supported Ekinox in creating a complete website, with particular attention paid to page structure, information hierarchy, and content writing.
The work made it possible to clearly present the two main target profiles: people who want to obtain their licence and already licensed advisors. The content was designed to explain each step of the journey, highlight the support offered, reassure visitors, and guide them toward requesting a meeting.
Result
A professional, clear, structured website that reflects Ekinox’s positioning as a training and coaching center for financial security advisors.
The new platform better showcases the offering, guides visitors based on their level of progress, and supports the company’s recruitment and growth efforts.
Expertise Provided
- WordPress Website Creation
- Information architecture
- Web copywriting
- SEO optimization
- Conversion page structuring
- Strategic support
Website: ekinoxcf.com