Ekoloc

Creation of a transactional website, optimized for a car rental agency in Martinique, targeting Canadian travelers.

Context

Ekoloc is a local car rental agency located in Ducos, Martinique, approximately 5 minutes from Aimé Césaire International Airport. The company offers airport pickup, automatic vehicles, a free shuttle, unlimited mileage, and service in French.

The project aimed to position Ekoloc with Canadian customers who wish to book a car before their departure and easily pick up their vehicle upon arrival in Martinique.

Objectives

To create a clear, reassuring, and booking-oriented website capable of answering specific questions from Canadian travelers: driver’s license validity, payment, airport pickup, vehicle choice, budget, and rental process.

The objective was also to strengthen Ekoloc’s SEO visibility for car rental searches in Martinique from Canada.

Our Approach

Cassiopea worked on the creation and structuring of the site to highlight Ekoloc’s offerings, its vehicles, its competitive advantages, and its positioning with French-speaking travelers from Canada.

The content was organized around the user journey: vehicle selection, online booking, airport arrival, shuttle, car pickup, and exploration of Martinique. Particular attention was paid to reassurance elements, calls to action, and SEO content for Quebec and Canadian travelers.

Result

A comprehensive, bilingual, and conversion-oriented website that allows Ekoloc to showcase its fleet, reassure travelers before their departure, and facilitate booking requests.

The platform highlights the agency’s strengths: proximity to the airport, personalized service, transparent pricing, support in French, and an experience designed for Canadian visitors.

Expertise Provided

WordPress Website Creation
Transactional Site / Online Booking
UX Architecture
SEO Web Writing
Optimization for Tourist Clientele
Vehicle Page Structuring
Bilingual Content (French / English)

Website: ekoloc.ca