SEO

What is Local SEO? Definition and Challenges Local SEO refers to the set of techniques aimed at positioning a website or business among the top search results for precise geographical queries. These queries often include a city name (“restaurant in Montreal”), a neighborhood (“hairdresser Old Quebec”), or an implicit proximity intent (“plumber open now”). This […]

With 93% of online experiences beginning with a search engine(Source: Search Engine Journal), SEO is an essential lever for SMEs wishing to increase their visibility and attract more customers. A well-optimized site not only improves Google’s ranking but also attracts qualified, sustainable traffic without relying solely on paid advertising. The aim of this checklist is

SEO (Search Engine Optimization) is a constantly evolving discipline. Every year brings its share of changes, influenced by new technologies, user expectations and updates to search engine algorithms. In 2025, SEO trends are moving towards greater personalization, improved user experience, and the integration of artificial intelligence into SEO strategies. Whether you’re a business owner, marketer

At Cassiopea, innovation is at the heart of our approach. We were honored to be mentioned in the article “The Future of SEO in an AI Era” published by Holicky Corporation. This article offers an in-depth analysis of the transformations of SEO in the age of artificial intelligence, a theme closely linked to our values

Updated August 14, 2024 Use Google search results effectively to optimize your website’s SEO. By exploiting simple commands, gain valuable information and identify opportunities for improvement. Understanding how to use Google search results can significantly improve your website’s SEO optimization. By using simple commands and search operators, you can gain valuable information about your site

In 2024, establishing a robust online presence is paramount for businesses and content creators alike. A crucial factor in achieving this goal is improving your site’s Domain Authority (DA), a predictive metric developed by Moz. Domain Authority (DA) ranges from 1 to 100, with higher scores corresponding to greater ability to rank. An interesting statistic

In a world where technology and digital marketing are evolving at breakneck speed, the collaboration between Cassiopea, a leader in SEO, CRM management and Web Marketing, and Futurist, a pioneer in virtual reality gaming, marks a revolutionary step forward. The global virtual reality market is estimated to be worth around $34 billion by 2023, underlining

In an ever-changing digital world, local SEO has become a crucial element for companies seeking to stand out in Quebec and Canada. In 2022, 98% of consumers used the internet to find information about local businesses. This article aims to provide key strategies for optimizing your online presence and improving your visibility with a local

Today, no company can claim to be growing without a good marketing strategy, especially online. And with good reason, digital is currently at the heart of the development of all small, medium-sized and large businesses. However, promoting a product on the Internet requires a meticulous and orderly approach to reach the target. Professional assistance is